We make promotional, educational and inspirational videos for businesses.
We’re a fast, creative, and affordable video production company based in Worthing, Sussex (not far from Brighton). We film all over the UK, Europe and beyond. We don’t just shoot, we offer a range of video production services that cover everything from concept to completion.
Why do I need a video?
A video is 50 times more likely to rank on page 1 of Google than a regular web link. 77% of consumers are more likely to purchase after watching a video. 80% of your website visitors will watch a video whilst only 20% will read the content completely. Video in emails leads to 200-300% increase in click-through rates. Still not convinced? You can check out the statistics here or contact us for a free consultation.
How do I make a video for my business?
Detailed below is a 9 step process we use for video productions. You’re welcome to start it on your own or with our free video production brief consultation form or just give us a call if you rather talk to us first. There’s also plenty of learning resources in the Portfolio & Process section of the website.
We’ve broken this down into 4 video objectives that are proven to guide people down your marketing funnel:
|Awareness||Let people know you exist and be remembered|
|Consideration||People know about your business. Videos in this category make them seriously consider buying from you|
|Conversion||Your business has been considered and these videos help close the sale|
|Retention||These videos ensure repeat business|
Tell us what your audience would like to see based on your knowledge of them. Consider the following:
- Your ideal customer profiles or user personas.
- Common problems that your audience need answered?
- What do you want you audience to DO, THINK and FEEL after watching?
- What’s the one thing they need to KNOW to encourage them to act that way
Congratulations! You’ve just figured out your core message.
This is vital. Consider the following:
- Distribution Channels
- Reusing & Repurposing (can I get more videos out of one day of shooting to maximise my ROI?)
Using the answers to the questions just discussed, you’re ready to enter them into our online brief builder, send us an email or give us a call. We’ll send you a quote to carry out the rest of the production process.
Everything required for the shoot to go ahead is organised at this stage and should have been roughly budgeted for with a 10% contingency; Script (most important as everything feeds off of this), Talent (the person/people in front of camera/microphone), Location(s) (as specified by the script), Props (stuff being used in film), Cameras & Lenses (don’t just pick any camera and lens combination unless rough and ready is what you’re going for as they go a long way to creating the look of your video), Monitors (let you know how things look on the day rather than in the edit suite after everyone has gone home), Lighting (sets the tone natural, dramatic etc), Microphones (good sound makes or breaks a video – people will put up with bad visuals a lot longer than bad sound), Support Gear (gimbals, light stands, cables etc), Wardrobe (what will the talent be wearing?), Make-up (also sets the tone of the piece), Post production costings (VFX, SFX, voiceover, editing)
Shoot day(s). There’s no turning back. Don’t worry it’s going to be a great ride and well worth your investment of time and money.
We camp out in the edit suite until your film is finished
Review and refine until happy.
If you hire us, we’ll send you the first cut. At this point you can request minor alterations that are inside the scope of the brief (title wordings, trimming excess footage etc). We’ll adjust these to your satisfaction and the final cut will be delivered.