Short answer?
Flyers are most effective when there is direct interaction between you and your customer. If you don’t have that, then you’re not getting the best bang for your buck.
In the table below, we compare having 10,000 flyers printed to having one video distributed to 10,000 targetted people on social media.
Video Vs Flyers Comparison Table
| Social Media Video | Flyer / Leaflet |
COSTS | ||
Distribution | £10 (approx.) per 1000 – targeted | £35 per 1000 – untargeted |
Design | N/A | From £50 (A6 double sided) |
N/A | £75 per 1000 (A6 double sided) | |
Script + Shoot + Cut | From £400 (max 59 seconds) | N/A |
BENEFITS | ||
If an image says 1000 words, a video says… | Physical Presence | |
Targeted Distribution Possible – get your message to the right people | Levels wonky chair/table legs | |
Easy to monitor and maximise your ROI | The right type of card makes great paper darts | |
People prefer to watch than read | Temporary Doormat | |
No printing errors | Your teenagers have a free source of roach material | |
Cheap to replicate and distribute | Mmmm New Flyer Smell | |
Cheap to redistribute for a friendly reminder to potential and existing customers | ||
Easily Shared between friends | ||
Interactive – customers can comment and start up conversations with you | ||
Accessible anywhere | ||
EXAMPLE TOTAL COST | ||
10,000 Distribution | From £500 ex VAT | From £600 ex VAT |
These figures were correct as of Oct 2018
